the truth/social cause campaign

6 months and 26 days ago, I was a cigarette smoker--not a social-smoker or an "only when I drink" smoker, I was full on 1/2 pack to full pack a day smoker for a grand total of 11 nicotine-loving years.  However, today I am happy to say that I am not. 

When I was a smoker, one of my biggest pet peeves was people trying to enforce their personal opinions of smoking on me-usually while I was smoking: "You know you're going to die!" "Those things cause lung cancer, you know?" were the annoying catch phrases non-smokers employ to make themselves seem better than smokers.  My favorite comeback was always the self-righteous "Oh yeah??! Do you eat Big Macs? You know those will kill you just as easily as these will!"

Tonight I was lounging around thinking of ideas for my campaign against fast food when these fond memories blasted their way back into my brain.  What if I approached my anti-fast food campaign like the American Cancer Society approaches their anti-smoking campaigns?  Then I thought to myself: when I was a smoker what campaigns bothered me the most? The truth.com.

A website I never dared look at.  A strong message with effective and ingenious design to back it up.  Tonight I ventured into the unknown.  I found treasure.  What I found was an effective social cause campaign.  Behold:

 The truth's "Shards 'O Glass" campaign

Here, the truth shows a fictitious popsicle company that realizes they are killing their costumers with their product.  This company does the right thing, tells the costumers not to eat the popsicles and recalls the product. The truth is asking the tobacco companies why they can't do that with their product.  

Now if only I can be as clever as these truth people about the dangers of fast food products...